The short answer: for an event or a launch, three messages are enough: the invitation, with time for people to plan; the reminder, the day before; and the last call, on the day, a few hours before. Prepare all three at once and schedule them in the SMS Center. Since the sender cannot receive replies, confirmations come in by phone, by e-mail or through your website.
The three-message sequence
| Message |
When |
Example |
| Invitation |
Early enough for people to put it in their diary |
{$contact_company}: you are invited to the launch of our new catalogue, Friday at 5pm, at [ADDRESS]. RSVP at [E-MAIL]. |
| Reminder |
The day before, in the morning |
[COMPANY]: a reminder about tomorrow's launch at 5pm, at [ADDRESS]. Parking on site. |
| Last call |
On the day, a few hours before |
[COMPANY]: it is today at 5pm! There are still places. Address and map at [WEBSITE]. |
The invitation example uses {$contact_company}, which puts the contact's company name in the message: good for events with business customers. For individuals, use {$contact_first_name}. See personalised SMS.
Confirmations without SMS replies
NETMSG and Sender IDs cannot receive replies, so "reply YES" does not work. Pick one of these routes and put it in the invitation:
| 1 |
Phone or WhatsApp: "RSVP on [PHONE]".
|
|
| 2 |
E-mail: "RSVP at [E-MAIL]".
|
|
As confirmations come in, put those contacts in a "Confirmed" group. The reminder and the last call can go only to them, or with different texts for people who confirmed and people who have not yet.
Product launches and openings
| Moment |
Example |
| Before |
[COMPANY]: on Saturday we open our new branch at [ADDRESS]. The first 50 customers get a gift. |
| On the day |
[COMPANY]: we open today at 9am! Come and see us. |
| After |
Thanks for coming, {$contact_first_name}! 10% off [PRODUCT] this week. [COMPANY] |
|
Schedule all three messages on the day you plan the event. That way you will not forget the reminder the day before, when you are busy with the preparations. If the event changes, cancel the scheduled messages still in the queue in the History and schedule new ones.
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