E-mail, SMS & Promotion articles

E-mail, SMS & Promotion 379 E-mail marketing: doing it properly without burning your domain E-mail is still the channel that returns most per unit of money spent - and also the one where it is easiest to ruin...
E-mail, SMS & Promotion 383 SMS marketing: Sender ID, the rules here, and how to write one that works SMS has an advantage no other channel has here: it reaches everybody, without depending on internet access, an...
E-mail, SMS & Promotion 244 Building an e-mail list legally: consent, sign-up forms and unsubscribing A good e-mail list is built with people who asked to be on it, knowing what they were signing up for. It is the rule...
E-mail, SMS & Promotion 196 Sharing on social media so it brings visits to your site Social networks are not a replacement for the site, they are a shop window that leads people to it. What you post...
E-mail, SMS & Promotion 206 Online ads explained: search ads, social ads and how to start without wasting money Paying for ads brings visits for as long as you pay, unlike SEO, which takes time but stays. There are two main...
E-mail, SMS & Promotion 232 Reviews and reputation: how to ask for them and how to answer the bad ones Reviews are the first thing many people read before contacting a business. They have two parts: getting more genuine...
E-mail, SMS & Promotion 208 How to promote a new website: a first-month plan with no ad budget A new site has no visitors because nobody knows it exists, and Google does not know it yet. The good news is that...
E-mail, SMS & Promotion 44 E-mail campaign templates by sector: what to send in retail, health, education, events and more The short answer: E-mail Marketing comes with templates by sector: restaurants, retail, services, education, health,...
E-mail, SMS & Promotion 39 E-mail campaign segments: sending only to the customers of a city or a product The short answer: a segment is one part of your list, such as the customers in one city or of one product. In E-mail...
E-mail, SMS & Promotion 38 Reading an e-mail campaign report: sent, opens, clicks, top links and unsubscribes The short answer: each campaign shows how many e-mails were sent, how many opened, how many clicked, the most...
E-mail, SMS & Promotion 38 E-mail and SMS in one campaign: reaching the customers who do not open the e-mail The short answer: because e-mail and SMS use the same contacts and groups, a campaign can also go by SMS Marketing...
E-mail, SMS & Promotion 38 The subject line of a campaign e-mail: short, honest and saying what is inside The short answer: the subject decides whether the e-mail gets opened. It should be short, written as a normal...
E-mail, SMS & Promotion 38 How often to send a newsletter, and on which day: regularity without tiring your list The short answer: more important than «how often» is regularity: sending on the same weekday at the same time, at a...