Analytics & Tracking articles

Analytics & Tracking 248 Google Analytics: setting it up and what to look at first Google Analytics tells you how many people visit the site, where they come from and what they do there. It is a...
Analytics & Tracking 215 Google Analytics or Search Console: which one answers which question Both are free, both are Google’s, and they are easily mixed up, but they answer different questions. Search Console...
Analytics & Tracking 258 UTM links: finding out which campaign brought each visit A UTM link is a normal address on your site with tags added at the end saying where the person who clicked came...
Analytics & Tracking 244 Website statistics without Google: Matomo on your hosting, or Plausible on a VPS The short answer: to know how many people visit your site you do not have to hand the data to Google. Matomo does...
Analytics & Tracking 248 Google Tag Manager and tracking pixels: adding them without slowing your site The short answer: Google Tag Manager is a dashboard where you keep, in one place, the tracking codes of your site...
Analytics & Tracking 228 Counting what visitors do: events and key events in Google Analytics The short answer: knowing how many people visited the site says little. What matters is how many did what you want:...